What does 2019 mean to you as a digital marketer? Regardless of your digital marketing strategy, you should be aware of the online marketing trends for 2019. I’ll give you some tips on what you can do for your site so that the customers can access it. These digital marketing trends for 2019 are indeed the culmination of the changes we see in marketing throughout the year. You can implement these trends by the mid of 2019 and position your marketing in a stable year. Let’s take a look at these trends for 2019 to find out where to place the bet and how to get the most out of your strategy.
1. Content management and Community engagement:
If you want people to know who you are, you need to interact with your community to build a foundation. There is no better way to become a well-known marketing expert, you can speed up the sales through the Community engagement. Content marketing can literally initiate a new era of progress and development via online marketing techniques. Effective content marketing and social listening can help the businesses to perform better in different ways.
2. Video solutions:
There is no doubt that video content is a powerful engine for the marketing industry and is one of the 3 digital marketing trends for 2019. YouTube is the second most popular social media platform and the area is perfect for clips, commercials, extensive reviews and more. It is estimated that by 2022, more than 80% of Internet traffic will become video-based. It’s time to think about how to create better video content along with the benefits that this content will bring to your customers in 2019 while the video ads should be part of every seller’s strategy.
3. Voice Interactions and Geo marketing:
Thanks to the hosts of the smart devices like Alex, Google and Siri – the voice interactions have been on risen up. But this requires a diverse tactic for instance, writing the data and descriptions of the sites may need to be improved for speech. On the other hand, Geo-marketing has integrated the location-targeting approach – this can allow the businesses to create the strategies and awareness for their brands. Your business can generate and initiate a Geo-mapping ad a quarter-mile radius, this can be an influential way to create the brand awareness and high engagement.
The use of the special kind of software is termed as Chatbot that behave as the virtual “concierge”, they can help your to communicate with the customers and assist them in concluding their objectives. Chatbot helps to interrelate with humans in a powerful manner, mostly via the text chat windows. Several tasks can be handled, from systematizing the customer services to provide the weather reports. This decent software may enable you to have the focused collaborations. These bots have shown their efficiency in 2017 while their use will grow for the online marketing.
5. Artificial Intelligence:
AI can appear as one of the most appealing digital marketing trends because the business owners can use the AI bots to add the dynamic prices. As you can see, the digital marketing trends will change in many ways in 2019. As an entrepreneur, your goal is to discover how to use these tools and implement them into your business model. The online marketing through the artificial intelligence cannot be neglected while your business can convey their brand personality. We believe that augmented reality can also expand a company’s tactics in general.
6. Email Marketing:
The evolution of email marketing has resulted from the combination of personalization and automation. Your email marketing could be quite effective as it will trigger something particular, for example a consumer surfing a specific product, and then finds the sample videos or promotional prices in a personalized email. This online marketing can motivate the effective results when it is used along with the other marketing strategies. As the businesses have moved in 2019, it is important to remember that the implementation of these strategies is effective, but the integration of all of these will result into even better outcomes.